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Host Shasta Haddock sits down with Molly Kristick, Vice President of Marketing at TrueCar, live from the Authenticom booth at NADA 2026. Molly shares her incredible journey from selling newspaper ads in "Wheels For You" magaz...
Welcome back to the blog, where we dive deeper into the crucial topics we cover on the podcast! In our latest episode, we had a fascinating conversation with Jason Tryfon, CEO of Authenticom, about the often-overlooked, yet utterly essential, aspect…
Welcome back to the I'm a Car Chick blog! In our latest episode, we dove headfirst into the evolving landscape of digital marketing in the automotive industry, exploring how a company like Amazon is fundamentally changing how car buyers are understo…
Welcome back to the I'm a Car Chick blog! In our latest podcast episode, we sat down with NADA President Mike Stanton and Authenticom Founder Steve Cottrell at NADA 2026 for a conversation that was as candid as it was crucial. The episode, titled "I…
In this episode of the I'm a Car Chick podcast, host Shasta Haddock welcomes Kelly Ann Sparks-Berger, Amazon Sale Strategist at Dealer eProcess (DEP), for a deep dive into the evolution of digital marketing in the automotive ...
Host Shasta Haddock is joined by Jason Tryfon, CEO of Authenticom, for a high-speed deep dive into the digital infrastructure powering the automotive industry. Live from NADA 2026, Jason reveals how Authenticom has evolved fr...

CMO - SCP Agency
Shasta Haddock is the Chief Marketing Officer of SCP Agency, a social media marketing firm helping dealerships and businesses turn attention into action. With over a decade in the automotive industry, she’s built her career at the intersection of leadership, marketing strategy, and real human connection.
At SCP Agency, Shasta leads content strategy, creative direction, and internal systems—helping brands stop blending in and start building communities online. She believes social media should feel human, not robotic… and profitable, not performative.
She’s also the host of the I’m A Car Chick podcast, where she spotlights the real people behind the car business—sales pros, service leaders, operators, marketers, and vendors who are actually moving the industry forward. The show was created to give a voice to the ones doing the work and to create conversations that are honest, empowering, and sometimes a little unfiltered.
Beyond marketing and media, Shasta serves in leadership within Women In Automotive (WIA), where she helps create spaces for women across the industry to connect, grow, and claim their seat at the table. From hosting regional events to supporting national initiatives, she’s passionate about building community—not competition.
At 30, Shasta balances leadership with real life. She’s been married to her husband Chris since 2017 and is a proud bonus mom to two teenagers. She lives in Missouri, runs multiple brands, drinks too much coffee, and still finds time to obsess over tornado documentaries and rewatch the same movies on repeat.
Whether she’s behind a mic, building a marketing strategy, or hosting a room full of automotive professionals, one thing stays consistent: she shows up honest, fun, and here to help. No ulterior motives. Just impact.