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In this episode of Chicks In Charge, host Shasta Haddock sits down with Lisa Gener, Director of Digital & Marketing Operations at Covert Auto Group. With over 20 years in automotive marketing and management, Lisa shares her j...
💡 How can women shape the future of automotive service and sales? In this episode, host Shasta Haddock sits down with Kate Bierowski, Director of Sales at Repair On Demand, to discuss the power of mentorship, mobile service i...
💡 What does it take to turn parts inventory into a powerhouse of profitability? In this episode, Robin Wilson sits down with Kaylee Felio, Sales & Marketing Director at PartsEdge, to explore the balance between data-driven st...
💡 How can dealerships strengthen their online presence and customer relationships? In this episode, host Shasta Haddock sits down with Courtney Paschal, Client Success Manager and automotive industry powerhouse, to discuss he...
🚀 AI is transforming the automotive industry—so what’s next? In this episode, Dave Perry and Ashleigh Norton of Blink AI discuss their journey, the impact of AI in dealerships, and where the industry is headed in 2025. 🔹 Key ...
Join host Shasta Haddock as she sits down with Sam D’Arc, COO of Zeigler Auto Group, to dive into the strategies behind one of the top-performing dealer groups in the country. They discuss Zeigler's growth, leadership philoso...
COO - Epic BDC
Meet Your Host: Shasta Haddock
With over a decade in the automotive industry, Shasta Haddock knows the power of connection. She started in 2014 as a BDC agent at a Kia dealership in Joplin, Missouri, before transitioning to the vendor side in 2016. She quickly made a name for herself in automotive social media marketing at SCP Agency, where she created the industry’s first-ever Elite Response Team, dedicated solely to converting Facebook traffic into dealership appointments.
By 2020, Shasta took the reins at Epic BDC, where she serves as BDC Director & Chief Operations Officer, helping dealerships optimize their business development centers and customer engagement strategies.
Shasta launched this podcast with one goal: to connect the people of automotive to each other. After personally experiencing the frustration of seeking help and hitting dead ends, she built a platform where industry professionals can share, learn, and support each other without barriers.
As a host, Shasta is fun, fearless, and unfiltered—she asks the hard questions and encourages guests to be raw and honest with the audience. Her expertise and leadership have landed her speaking engagements at major conferences, including By Appointment Only, AIADA, and a live podcast event at NADA 2025. She has also been featured twice in Automotive News.
When she’s not lighting up the car biz, you can find Shasta cheering on the Kansas City Chiefs, spending time with her two bonus kiddos, and supporting her husband, who serves in law enforcement.